AI Visibility & SEO Tracking
Scanora measures how often AI systems mention you, who gets named instead and what you need to change.
Example data of a fictional agency. This is what your dashboard looks like in GEO tracking, competitor analysis from GEO Pro.View example report
Four answers to one question: how do you become visible in AI answers, and how do you stay there?
You see the answer to typical customer questions, whether you are named and in which context.
Which agency in Hamburg do you recommend for web design for mid-sized companies?
For mid-sized companies in Hamburg, Agentur Nordlicht and Pixelwerk are mentioned most often. Nordlicht specializes in B2B websites and shows references from engineering and logistics …
If you lose a mention or a ranking, you get an email with the likely cause.
Mention lost
Perplexity no longer names you for “web design agency hamburg”.
Likely cause: /leistungen/webdesign has returned 404 since Sep 12.
Per keyword: your Google position next to whether AI names you.
| Keyword | AI | |
|---|---|---|
| web design hamburg | #4 | named |
| b2b website relaunch | #2 | not named |
| agency mid-sized business | #11 | named |
| website cost agency | #7 | not named |
The free audit checks GEO, SEO and performance on up to 25 pages and sorts the issues by impact. The AI report from Pro adds concrete fixes.
Scanora audit data
Across all 151 Scanora audits of 130 websites so far, the average GEO score is 58 out of 100. The same sites score much better on SEO and performance.
Source: all completed Scanora audits
You enter your domain. No sign-up needed.
a few secondsUp to 25 pages are checked for GEO, SEO and performance signals.
under 60 secondsYou get a score and a list of the changes with the biggest impact.
prioritized by impactScanora is an SEO and GEO tool from Germany. It measures how well a website ranks on Google and how often ChatGPT, Claude, Gemini, Perplexity and Google AI Overview mention it in their answers.
You start with a free website audit in under 60 seconds. After that you can track Google rankings and AI mentions automatically every week. If rankings drop or AI mentions disappear, you get an email with likely causes.
The checks are based on: the GEO research paper (arXiv, 2023), the llms.txt standard and Google's guidance on AI features in Search.
By Finn Paustian, founder of Scanora. Updated on .
Start for free. Cancel monthly. All prices in euros per month.
One-off analyses of your website with GEO, SEO and performance scores.
To try out Scanora
For freelancers and small agencies
For teams with multiple clients
A weekly check whether AI systems name your website for your keywords, with history over time.
For individuals and first steps
For freelancers and small agencies
For agencies with many clients
Weekly Google rankings per keyword, with alerts on drops.
For individuals and small projects
For freelancers and growing companies
For agencies with many clients
No hidden trial. Cancel anytime. All pricing details
Ahrefs and Semrush are mainly SEO tools and sell AI visibility as a separate add-on. Scanora covers both in one product. Here is how we compare to specialized GEO tools:
FAQ
Missing your question? Contact our support.
AI Visibility, sometimes called GEO (Generative Engine Optimization), describes how often and how prominently a website is mentioned or cited in answers from ChatGPT, Claude, Perplexity and Google AI Overview. Unlike classic SEO, which targets Google rankings, AI Visibility measures your mention rate and the context of your mentions in AI answers. Scanora tracks AI Visibility weekly across multiple platforms and prompt variants.
GEO stands for Generative Engine Optimization, your website's visibility to AI models like ChatGPT, Claude or Perplexity. While classic SEO optimizes for Google, GEO makes sure AI models cite your website as a source. Scanora checks llms.txt, structured data, FAQ schema and other signals.
Scanora analyzes your website across three areas: GEO/AI Visibility (llms.txt, Schema.org, FAQ schema), SEO (title, meta, headings, links) and performance (TTFB, FCP, load time). From the Pro plan, Claude AI also generates a full report with concrete fixes.
A website check verifies technical basics like load time and reachability. An SEO test goes deeper: title tags, meta descriptions, H1 structure, internal links and keyword density. Scanora does both in a single scan, including AI Visibility.
A full audit usually takes under 60 seconds. The AI report is generated in parallel with the technical analysis.
The Free plan is free forever and includes 1 audit per month with GEO visibility (AI Visibility), SEO score, performance metrics and audit history. The AI-generated report with concrete fixes is available from the Pro plan (€29/month, 10 audits). Agency costs €99/month (unlimited audits). No hidden trial, cancel anytime.
The most common quick wins: optimize your title tag to 50-60 characters, add meta descriptions on every page, put your main keyword in the H1 tag, and add missing image alt text. After the audit, Scanora shows you exactly which of these are missing on your site, prioritized by impact.
The one-time audit (part of the free Scanora website audit) shows your GEO score at a single point in time, based on technical signals like llms.txt and Schema.org. GEO Automation is a separate subscription starting at €4.99/month that automatically checks weekly whether Claude, ChatGPT, Gemini, Perplexity and Google AI Overview actually mention your website in their answers, showing the trend over time instead of a one-off measurement.
Claude, ChatGPT, Gemini, Perplexity and Google AI Overview (5 platforms). The Starter plan of GEO Automation (€4.99/month) includes Claude and Gemini; the other three platforms are included from the Pro plan (€74.99/month).
Yes, from the Pro plan of GEO Automation onward, each keyword is checked with two prompt variants, "recommendation" and "comparison", since a domain gets mentioned at different rates depending on the type of user query. The Starter plan only uses the recommendation variant.
Scanora combines classic SEO ranking tracking with AI visibility tracking (GEO) in one product at one price, while Ahrefs and Semrush are primarily built for SEO and only offer AI visibility as a separate, more expensive add-on module.
One audit, 60 seconds, no sign-up.